Hi, I’m Katie.
I’m a Creative Lead with 18+ years’ experience delivering brand and behaviour change campaigns across health, retail and franchise environments.
I specialise in translating complex ideas into clear, engaging campaigns that connect with real people and drive measurable outcomes. My work spans strategy through to execution across digital, social, video and print.
Most recently, I’ve led creative for regional health initiatives, developing multi-channel campaigns that increase awareness, engagement and participation across diverse communities.
About Me
A creative at heart, I bring over 18 years’ experience leading design and campaign work for brands including King Living, Dymocks and Pandora.
I led the national brand refresh for Kwik Kopy Australia, working closely with senior stakeholders to define brand direction and deliver a consistent rollout across 90+ locations.
More recently, I’ve focused on purpose-led work within the health sector at Country to Coast, QLD, delivering campaigns that support community engagement and behaviour change across the region.
I’m passionate about using design to make complex ideas accessible, meaningful and impactful — particularly in work that makes a genuine difference in people’s lives.
Outside of work, I’m a hands-on creative who loves renovating, gardening and finding inspiration through colour, texture and form.
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Versatile & Experienced
Skilled across branding, print, digital, social, and video with 17 years of hands-on experience.
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Strategic & Creative
Creative solutions backed by clear thinking and strong design purpose.
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Collaborative & Reliable
Easy to work with, professional, and always focused on delivering great results.
Country to Coast, QLD
At Country to Coast, QLD (CCQ), the region’s PHN, I act as branding custodian for contracted services and lead design across print, digital, and social. I create localised health and wellbeing campaigns and develop project-specific branding, including for initiatives like the Resilient Care project.
Portfolio
Dymocks Books
At Dymocks, I designed digital and print collateral including website assets, social media, POS, store advertising, local franchise marketing, and EDMs in collaboration with the Marketing team.
Kwik Kopy Australia
At Kwik Kopy Australia, I led the redesign of the company’s logo and brand identity, working closely with the Board, Head Office, and Franchisees. I also ensured consistent rollout across all print and digital platforms for over 90 franchise centres.
Millers: Specialty Fashion Group
At Millers, I developed ongoing in-store campaigns and produced 100+ assets every six weeks, from concept to finished artwork including photoshoot collaboration, retouching, and rollout across digital and social channels.
King Living
At King Living, I was responsible for producing all print and digital design work, ensuring brand consistency across multiple platforms and markets in Australia, New Zealand, and Singapore.
Pandora Jewelry
At PANDORA Jewelry, I worked supporting national campaigns, creating print assets including in-store signage, point-of-sale materials, and promotional collateral, all aligned with global brand guidelines.
Want to know more?
Download my resume for more details.
